Driven: Inside BMW, the Most Admired Car Company in the World

ᆦ Free EUR 0,00 Read [ Driven: Inside BMW, the Most Admired Car Company in the World ] ᒥ Book Author David Kiley ᝳ ᆦ Free EUR 0,00 Read [ Driven: Inside BMW, the Most Admired Car Company in the World ] ᒥ Book Author David Kiley ᝳ An exclusive look at one of the world s most successful and controversial companies, and the mysterious family behind it BMW is arguably the most admired carmaker in the world It s financial performance is the envy of its competitors, and BMW products inspire near fanatical loyalty While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production Now, David Kiley Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen s demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well With unprecedented access to BMW executives, Kiley goes behind the walls of BMW s famed Four Cylinders headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company s new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets Kiley covers intimate details of the boardroom drama surrounding the company s nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars Besides being a world class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique He also takes a revealing look at the mysterious and ultra private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent. David Kiley Ann Arbor, MI is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show He is also the author of Getting the Bugs Out The Rise, Fall, and Comeback of Volkswagen in America 0 471 26304 4 , also available from Wiley.Praise for Driven A lot of us in the auto industry watch and study BMW closely because it does so many things right Lately, it has made many controversial choices in designs and new products that are testing its track record David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence A fascinating read Bob Lutz Vice Chairman of General Motors and author of Guts 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner He gets at the essence of the BMW brand and what makes it tick J D Dave Power lll Founder, J D Power and Associates David Kiley takes you under the hood at BMW to show why it is one of the most successful automakers in the world The secret to the company s success is also the secret to Kiley s book an emphasis on quality and attention to detail Throw in Kiley s ability to weave together juicy details and intricate stories, and you end up with a fascinating book Adam L Penenberg author of Tragic Indifference and Spooked Driven New Zealand s premier car and The latest in reviews, news and road tests, alongside the listings Driven has all of your motoring needs covered BMW reviews Telegraph Find expert BMW cars Jul , pm Gallery Planning adventures for summer Here are our favourite xs when heatwave ends series Sedan Spied, This Time with a Our spy photographers have captured G sedan again, we now get a peek inside at interior Read see phots Car List shaft driven motorcycles MotoFaction Looking motorcycle but insisting on it having drive Check out list to choose from here Inside Vehicle Distribution Center The VDC is point entry BMWs, Minis, Rolls Royces arriving United States Join Diesel Driver Wikipedia, wolna encyklopedia W ci gu kilku tygodni Max Friz zaprojektowa nowy silnik lotniczy, IIIa, z innowacyjnym ga nikiem tak e jego konstrukcji mog cym pracowa na du ych Wikipedia origins can be traced back three separate German companies Rapp Motorenwerke, Bayerische Flugzeugwerke, Automobilwerk Eisenach history name Triumph TR PI ClassicCarsDriven team who created modern day Mini Cooper certainly exploited every possibly styling cue original But did they also capture essence Kia Stinger review pictures Business Insider Kia hotly anticipated sports will go up against best best, BMW, Audi, Lexus New X SUV prototype Auto flagship taking shape ahead its full reveal later this year, ve pre production model Wiley Inside Most Admired Car 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    • EUR 0,00
    • 0471269204
    • Driven: Inside BMW, the Most Admired Car Company in the World
    • David Kiley
    • Anglais
    • 18 January 2016

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